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The Business Plan for Establishing a Company with Zero Waste Strategy
Horňáková, Zuzana ; Milichovský, František (referee) ; Bumberová, Veronika (advisor)
Diploma thesis deals with the creation of a real business plan that offers zero waste products in the city of Topoľčany, Slovakia. The theoretical part focuses on the main idea of the business plan, including a description of used analytical-research methods that aims at the planning and the structured content of the business plan. The analytical part contains particular outputs of processed analyses and research, based on which the most suitable strategy for a starting company is then selected. The last part of the diploma thesis elaborates on the selected strategy into particular structure parts of the business plan
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Návrh stratégie pre INGOTRANS spol. s.r.o.
Podhradská, Dominika
Podhradská, D. Strategy proposal for INGOTRANS spol., s.r.o. Bachelor thesis. Brno: Mendel University in Brno, 2018. The aim of bachelor thesis is to design a strategy for INGOTRANS spol., s.r.o. com-pany by analysing external and internal environment. The theoretical part of the thesis is based on literature, in which are named and described important defini-tions and methods of strategic management. In the result part is external envi-ronment explored by PESTE analysis and Porter Value Chain. The internal envi-ronment is explored by Marketing Mix 7P. Based on the results of the analyses are threats, opportunities, weaknesses and strengths lined up into EFE and IFE ma-trix. The factors are lined up in SWOT matrix and one of them is chosen to realiza-tion. The selected strategy by the company is economically evaluated.
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The Business Plan for Establishing a Company with Zero Waste Strategy
Horňáková, Zuzana ; Milichovský, František (referee) ; Bumberová, Veronika (advisor)
Diploma thesis deals with the creation of a real business plan that offers zero waste products in the city of Topoľčany, Slovakia. The theoretical part focuses on the main idea of the business plan, including a description of used analytical-research methods that aims at the planning and the structured content of the business plan. The analytical part contains particular outputs of processed analyses and research, based on which the most suitable strategy for a starting company is then selected. The last part of the diploma thesis elaborates on the selected strategy into particular structure parts of the business plan
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